This list is checked by a group of volunteers and will be updated every couple of weeks. The page is sponsored by the “Boycott Oprah” and “Impeach Obama Tea Party” pages on FaceBook with a combined membership of about 15,000. Of course, the members are connected to many others via FaceBook, so the potential exposure of this list via sharing on FaceBook is several millions, of like-minded FaceBook users, according to FaceBook statistics. So, please do post this link on your wall and share with your friends. If you would like to coordinate your actions with other volunteers, click here to join our e-mail list. (Companies, who no longer advertise with Oprah, can use the same form to send a request to be removed from the boycott list.)
The Oprah Winfrey Network (OWN) only draws about 100K viewers, on average. We can easily outnumber them with boycotters, if people will make the effort. Many advertisers have already fled OWN (see list below) and Oprah has had to lay off many employees and even to resort to running ads for dildos and sexual lubricants, in order to generate desperately needed ad revenue.
It is very important to contact these advertisers and tell them we are boycotting their products, because they advertise on the OWN or Oprah Magazine or the Oprah website. Click on the company name to go to their home page and find the “contact us” or “customer service” link.
You don’t have to boycott all of these products. Perfection is not expected. Just look this list over and switch to alternative products whenever that is feasible, without causing you or your family too much inconvenience. Check back periodically for updates to this list and to consider how you can boycott better. We need to be in this for the long term. Be a reverse-consumer. Pick the things that you can easily give up and do that. That way you can stay with the boycott for years, if need be. Don’t make it too difficult, because you will not be able to maintain the effort.
We try to list below the major brands of sponsors, whether any particular brand is advertised on OWN or not. That way we can boycott all of the brands of a OWN sponsor, even though not all of the sponsor’s brands below may be advertised on OWN. That way more people can find a brand to boycott and we can hurt the sponsors more than otherwise. We will boycott their entire brand line, if they advertise on OWN.
If you want to concentrate on a single company, boycott Proctor & Gamble first. P&G has a $100M contract with OWN! The largest contract by far. Along with Proctor & Gamble the primary targets are the “long-term advertisers” listed below:
These few companies pay for a large part of the ads. You can easily substitute generic or store brands for many of the household products of some of these sponsors.
Many of the companies have been crossed out below that have not been seen lately. Some probably are still active. When new ads are seen the cross-out line will be removed. If the company/product is crossed out, there is no need to boycott at this time, but this may change if new ads for the company are seen.
(Last updated February 24, 2012)
GROUP #1 – LONG-TERM (CONTRACT) SPONSORS
There are two types of advertisers. Those that have long-term contracts and whose ads run continuously and those that pay-as-you-go and whose ads may only run for a short time, days or weeks. These companies in this section are advertisers, who appear to run their ads constantly over an extended time. They may have ads running under multiple brand names and are generally the larger companies and will be more difficult to impact. These are, however, the main boycott targets, because they provide the most revenue to OWN. Please contact them about the boycott and avoid buying their products. Click on the company name to go to their website and look for a “contact us” or “customer service” link.
Discovery Communications (50% owner of OWN. Don’t watch their other channels.)
Discovery Communications is co-owner of OWN and, in effect, the biggest sponsor. It is important to boycott all of their channels and let them know that is due to Oprah. Click on the link above for their contact info. This is probably the easiest and more effective thing that you can do, because they are as important as all of the sponsors combined.
Discovery Fit & Health
Oprah Winfrey Network (50% Owner)
The Science Channel
Gold Bond Foot Cream
IcyHot (cough/cold vapor gel)
Selsun Blue (dandruff shampoo)
Unisom (sleep aid)
See other Hershey Products
Carefree Liners (McNeil-PPC)
Stayfree Pads (McNeil-PPC)
RoC anti-wrinkle products
See Other J & J Brands
Murray Sugar Free
Poise Leakage Control
See other Kimberly-Clark Brands
Kohl’s Department Stores (Kohl’s seems to have replaced P&G as the largest advertiser.)
California Pizza Kitchen Frozen
Gerber baby food
Purina Puppy Chow
See other Nestle Brands
Proctor & Gamble (P&G is the largest advertiser.)
Braun (Shavers/Hair Care)
Clairol (Hair coloring)
Dawn/Fairy Dishwashing Detergent
Downey/Lenor Fabric Softeners
Gain laundry detergent
Gillette Proskin Venus (razor)
Head & Shoulders Shampoo
Oral B Dental Products
See other P&G brands
Finish (previously Electrasol in North America)
See other Reckitt-Benckiser brands
-MegaRed Fish Oil
-Move Free (glucosamine)
-Sustenex (dietary supplement)
Trojan Dildos and Pleasure Kits (Advise that you not contact Trojan. Would be great, if all of Oprah’s ads were for dildos.)
GROUP #2 – SHORT-TERM ADVERTISERS
These companies are thought to be short-term advertisers, those who just pay for their ads to run for maybe a couple of weeks. These companies tend to be smaller, more transient, less committed and easier to influence. Please contact them and ask them to stop advertising with OWN. Avoid buying their products. They may not advertise for long, but if you contact them, they may not come back later, as they might otherwise. In other words, these are soft targets for an e-mail. E-mail them and they may drop out right away.
Neat Store – Neat Desk Scanner
Email sales at – email@example.com
Plus White 5-minute whitening system
Email Lauren Kahn at firstname.lastname@example.org
Zatarain’s New Orleans Style Foods
Click on the company links above and you should be able to find a “contact us” or “customer service” link at these sites. The effect of the boycott may not be immediately obvious to the advertisers, so continue contacting these sponsors periodically to make sure they are aware of the boycott. Keep at it and the boycott will have an impact over time. Individuals have been boycotting OWN for some time, which is already reflected in the low ratings of OWN. Now, it is time to go after the sponsors in a concerted way!
This is to let you know that the “Impeach Obama Tea Party” and the new “Boycott Oprah” group on FaceBook with a combined membership of about 15,000 are boycotting the products advertised on the Oprah Winfrey Network and Oprah’s Magazine/Website, because of Oprah Winfrey’s political support of Barack Obama, whom we believe should be impeached and removed from office for a number of reasons. Your company has been identified as having an advertised product in this list and will be a target of this boycott as long as your ads continue appearing on the Oprah Winfrey Network. We request that you please refrain from advertising on the Oprah Winfrey network or her other media entities. Please pass this message to your marketing department.
(Your Name Here)
This list will be updated frequently. So, check back for changes.
GROUP #3 – INACTIVE ADVERTISERS
Companies, whose ads have been been noticed lately. If the ads of these companies are seen again, their status will be changed to “active.”
Chrome & Metal Polish
Comply Steam Indicators
Gold Privacy Filter
Natural View protection film
Scotch Magic Tape
Scotch-Brand Masking Tape
Scotchcast Fibreglass casting
Super 77 Classic Spray Adhesive
See other 3M products
American Advisers’ Group (reverse ) Been Verified (Background Check) Epiduo Acne treatment
Off Insect Repellent
See Other SC Johnson Brands
Splenda Essentials (Artificial Sweeteners) Snuggle Fabric Softener (Sun Products Corporation)